Meet She'kia Morant: Where Brand, Culture, and Leadership Intersect
Personal brands are built on an understanding of how your values, perspective, and work come together and learning how to communicate that with intention.
She’kia Morant has built a career at the intersection of brand, culture, and community by doing exactly that. As Global Director of Women’s Basketball Brand Management at Jordan Brand, She’kia works across sport, creativity, and global strategy to build brands that resonate far beyond the court. Her path has been shaped by curiosity, adaptability, and a deep commitment to people and purpose.
In this AdaMarie Mirror, She’kia reflects on navigating uncertainty early in her career, trusting her instincts before everything felt clear, and learning that growth often comes through action. Her story offers a grounded perspective on what it really means to build a personal brand rooted in authenticity, alignment, and impact.
If you’re joining the 2026 AdaMarie Accelerator, you’ll learn directly from her. And if you’re curious how brand, culture, and lived experience shape leadership and growth, keep reading.
Meet She'kia Morant!
Getting to Know You:
Major & Minor – If you went to college!: B.A. English (Editing, Writing, Media)
Field of Work: Global Brand Marketing
Expertise In: Building culture and consumer strategy at the intersection of sport, creativity, and innovation.
Current Company: Nike, Inc. (Jordan Brand)
Job Title: Global Director, Jordan Brand Women’s Basketball Brand Management
One-liner About What You’re Working On: I’m building a brand strategy that brings the court, culture, and community together, using insight to create real global impact in sport and culture.
Currently geeking out over: Fitness workouts on TikTok
STEM Hero: Katherine Johnson
Tell us about your professional journey – how did you get where you are now?
My career has been shaped by curiosity, adaptability, and the values my family instilled in me. My path hasn’t been linear; I’ve learned by doing and making mistakes. Those experiences taught me how to build alignment, lead with clarity, and stay grounded in people and purpose.
We’re also curious to know your personal story and upbringing. What has made you “you”?
My upbringing taught me to stay grounded, work hard, and lead with empathy. Family has always been a steady source of support and guidance, shaping how I show up with curiosity, resilience, and care for others.
I learned early on how to navigate different perspectives, trust my instincts, and adapt as I grow. Those lessons continue to guide how I lead, collaborate, and create work that centers people and purpose.
We know that real life isn’t a smooth and linear journey. What was your initiating moment that led you to your calling - can you tell us about that moment, what helped you moved forward, what you learned/discovered?
My initiating moment wasn’t a single breakthrough, but a series of experiences where I found myself navigating uncertainty and realizing I could still move forward without having everything figured out.
Early in my career, I stepped into opportunities that stretched me before I felt fully ready. What helped me move forward was the support of my family and mentors, and learning to trust my perspective even when it felt unfinished. Through that process, I discovered that growth doesn’t come from waiting for clarity; it comes from action. That realization shaped how I approach my work and leadership today, with curiosity, resilience, and confidence built through experience.
You work in a performance-driven industry. Where do you find balance?
I find balance by being intentional with my energy in a fast-paced, high-expectation environment. I’ve learned that I can’t pour from an empty cup, so I protect time for the people and routines that ground me. Staying connected to family, moving my body, and giving myself space to reflect help me reset.
Balance isn’t about doing everything equally; it’s about knowing when to push and when to pause so I can show up fully and sustainably.
You choose one: if you were a part of the human body, outer space, or a scientific process, what would you be and why?
I’d be the connective tissue. I bring different parts together so they can move better as one
Do you have a favorite motivational quote or song?
"I'm that girl." - Beyoncé
Any final advice for early-career STEM professionals?
Be patient with yourself and stay curious. You don’t need to have everything figured out to move forward, and your path doesn’t have to look like anyone else’s. Ask questions, take risks before you feel ready, and trust that the skills you’re building now will compound over time.
Most importantly, remember that your perspective matters and you belong in the room, even when it feels uncomfortable.
Join a 2026 Accelerator Cohort to learn from She'kia!
She’kia will be leading the Personal Branding session in the 2026 AdaMarie Career Accelerator, where she’ll help participants explore how to articulate their value, show up with confidence, and build a brand that reflects who they are.
If you’re joining the Accelerator, you’ll have the opportunity to learn directly from She’kia in a live, interactive setting alongside a small cohort of peers. Registration for the 2026 AdaMarie Career Accelerator is now open, with access to expert-led sessions, guided reflection, and a supportive community designed to help you grow with intention.
